LIVING LABORATORY
English pub classics
DISCOVER OUR READY-TO-GO BRANDS FOR YOUR NEXT PLACE
At Lobby, we didn’t want to just design concepts. We wanted to live them. That’s why we created the Lobby Living Laboratory: a craft house to imagine, develop, and bring to life full-stack hospitality brands.
This is the place where we build signature concepts that can be handed off, fully-formed, to passionate people who have an asset.
Think of it as a start-up studio for places. Each concept is built from the ground up, tested, refined, and made ready for launch. From creative direction to operational playbooks, we build projects that can be handed off, fully-formed, to passionate people who have an asset (a building, a location, a story) and are looking for a brand with substance and potential.
HOTEL BRANDS AVAILABLE
HOTEL & F&B BRAND
The Sonic Pines is a fully developed, ready-to-go hotel concept crafted for modern travelers who crave soulful design, immersive music, and natural serenity. Rooted in the pine forests, it merges the intimacy of a boutique hotel with the cultural punch of a record label.
Designed as a turnkey concept, it can be deployed in existing or upcoming hospitality assets, offering a brand, a story, a space, and a system in one powerful package.
It’s more than a hotel. It’s a vibe. A world.
We’re offering it as a licensed concept for owners, operators, or developers seeking differentiation through soul, not sameness.
LIFESTYLE BRANDS AVAILABLE
HOUSE COLLECTION BRAND
Stay where the story lives. Drive where the map stops.
Autofficina is a new kind of brand. A label made for people who care as much about where they sleep as what they drive.
We’re building a curated collection of mid-century homes designed with soul, starting in California and Palm Springs, where architecture, craft, and vintage car culture meet. Each house is a destination in itself. Carefully restored, artfully furnished, and made for those who live for design, winding roads, and good company.
These aren’t just holiday rentals. Each one comes with its own garage, not an afterthought, but a room of honor, and a curated road book on the kitchen table, guiding you to the best drives, diners, and stops along the way.
Autofficina is also a real place. A flagship café and lifestyle garage. A spot where the community meets, where the engine hums and the coffee flows. It’s our headquarters and your clubhouse.
COFFEE SHOP BRAND
