LOBBY STUDIO
English pub classics
YOUR PLACE DESERVES THE RIGHT
STORY CONCEPT DESIGN OPERATIONS ACTIVATION
We create hotel concepts for owners, all over the world, using our in-house method. We are your missing cofounder.
WE ARE NOT AN AGENCY.
WE ARE OWNERS ELEVATING OWNERS. WE ACT AS A COFOUNDER THROUGH OUR IN-HOUSE METHOD
WE IMAGINE THROUGH OUR METHOD
WE CREATED THE SWENSON METHOD TO CRAFT YOUR OWN STORY THROUGH 3 STEPS
Reveal – Compose – Activate
WITH IN-HOUSE RESSOURCES
ALL THE RESSOURCES YOU NEED TO TURN YOUR PROJECT INTO LIFE ARE AVAILABLE AT LOBBY, WITH THE BEST TALENTS
REVEAL
Immerse yourself in the location: observe, listen deeply
Understand the founders’ intentions, intuitions, and boundaries
Map out the emotional signals and the hidden energy
Identify the right inspirations: design, music, art, living culture
COMPOSE
Translate the soul into a visual, narrative, and sensory language
Create the naming, brand platform, visual identity
Build the artistic direction of the place, its content, and atmosphere
Define the key emotional moments of the guest experience
ACTIVATE
Launch the place softly or powerfully, through human experiences
Create founding rituals and moments of connection
Produce narrative content: photography, editorial pieces, playlists, journals
Ensure post-launch creative follow-up and continuous activation
PAST PROJECTS AT LOBBY
At LOBBY, we are a French studio with a deep respect for the history of hospitality and a creative soul rooted in the timeless spirit of the 1970s. Our portfolio is a reflection of this ethos—a collection of projects that bridge the past and the future, blending nostalgia with innovation to create spaces that feel both familiar and extraordinary.
Each project we’ve undertaken tells its own story, from boutique hotels that redefine local culture to lifestyle spaces that inspire connection and creativity. What makes our work unique is our commitment to soulfulness in every detail. Whether it’s a mid-century-inspired design, a thoughtful guest experience, or a surprising twist on tradition, we approach every project with the belief that hospitality is more than a service—it’s an art form.
Through our past projects, we’ve demonstrated that great hospitality transcends trends. It’s about creating environments that resonate deeply with people, offering a sense of warmth, wonder, and belonging. This portfolio is our journey, a celebration of the places we’ve brought to life and the stories we’ve told along the way.
