LIVING LABORATORY

At Lobby, we didn’t want to just design concepts. We wanted to live them. That’s why we created the Lobby Living Laboratory: a craft house to imagine, develop, and bring to life full-stack hospitality brands.

This is the place where we build signature concepts that can be handed off, fully-formed, to passionate people who have an asset.

Think of it as a start-up studio for places. Each concept is built from the ground up, tested, refined, and made ready for launch. From creative direction to operational playbooks, we build projects that can be handed off, fully-formed, to passionate people who have an asset (a building, a location, a story) and are looking for a brand with substance and potential.