• UNREASONABLE HOSPITALITY
I'M CRAFTING A NEW ADDRESS

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LOBBYLETTER

Every week I publish sharp, soulful notes from LOBBY, on building places, crafting rituals, and designing hospitality with meaning.
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Topics from the past letters

The Indie Lobby Playbook
how to add soul without adding payroll.

The Breakfast Map I seven formats that make mornings memorable.

Room‑Key Scripts (front desk, upgrades, late checkout).

The twelve‑month programming Calendar (events you can run in a lobby).

Garage‑Friendly Stay Checklist

The Sound of Welcome (three lobby playlist scaffolds with mood logic).

Every free reader matters. Every paid reader keeps the lights on.

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