Transforming the hotel lobby into a stadium-themed space offers guests a memorable and immersive experience, where they can feel like athletes entering a sports arena, fostering a strong emotional connection.

The stadium-themed lobby not only creates a visually striking and Instagram-worthy backdrop for guests but also provides an opportunity for Visa to host interactive events, like live screenings of Olympic events, athlete meet-and-greets, or mini sports challenges, further engaging both B2B and B2C audiences.