THE STUDIO
English pub classics
You need a partner who’s been behind the counter, on the floor, and inside the numbers.
We create hotel concepts for owners, all over the world, using our in-house method. We are your missing cofounder.
WE ARE NOT AN AGENCY.
WE ARE OWNERS ELEVATING OWNERS. WE ACT AS A COFOUNDER THROUGH OUR IN-HOUSE METHOD
WE IMAGINE THROUGH OUR METHOD
WE CREATED THE LOBBY COMPASS TO CRAFT YOUR OWN STORY THROUGH 3 STEPS
Reveal – Compose – Activate
WITH IN-HOUSE RESSOURCES
ALL THE RESSOURCES YOU NEED TO TURN YOUR PROJECT INTO LIFE ARE AVAILABLE AT LOBBY, WITH THE BEST TALENTS
DISCOVER OUR WORK METHOD
REVEAL
Immerse yourself in the location: observe, listen deeply
Understand the founders’ intentions, intuitions, and boundaries
Map out the emotional signals and the hidden energy
Identify the right inspirations: design, music, art, living culture
COMPOSE
Translate the soul into a visual, narrative, and sensory language
Create the naming, brand platform, visual identity
Build the artistic direction of the place, its content, and atmosphere
Define the key emotional moments of the guest experience
ACTIVATE
Launch the place softly or powerfully, through human experiences
Create founding rituals and moments of connection
Produce narrative content: photography, editorial pieces, playlists, journals
Ensure post-launch creative follow-up and continuous activation
