THE LOBBY LETTER
Creative hospitality for people who build places with soul.
A weekly editorial read by thousands of founders, hoteliers, operators, and designers.
Short, honest, sharp.
A letter that gives you the tools to build better.
No spam. No fluff. Just clarity.
Hospitality is changing. You need a point of view.
Independent hotels, new concepts, and design-led destinations are booming.
But the knowledge is scattered, outdated, or locked behind agencies and consultants.
The LOBBY Letter exists to make creative hospitality accessible, practical, and inspiring, every week.
1.
Ideas that move you forward
Short weekly reflections on indie hospitality and the culture of place-making.
2.
Tools you can use
Frameworks, methods, and strategic thinking from real hotel & brand building.
3.
A clear voice in a noisy industry
No trends. No fluff. No press releases. Just clarity.
The deeper layer for builders.
Letter+ is where we go further, long-form essays, frameworks, business insights, destination curation, and behind-the-scenes of LOBBY Studio and Living Laboratory.
WHAT YOU GET WITH LETTER+
Weekly deep dives
Long-form strategy, brand thinking, and field notes.
And get access to every Letter ever written. A library for builders.
Private maps of places with identity and story.
Talks and replays with hoteliers, founders, and creatives.
Our team negociated a bunch of perks on software, hotel night rates, hospitality products etc… And we can tell you, this is great stuff
We run online and events worlwide each year. Get priority access to them
Written by Kevin Le Goff
Founder of LOBBY, a creative hospitality studio shaping brands, hotels, F&B concepts, and destinations around the world.
Kevin writes the Letter with the same energy he builds places:
clarity, craft, story, and the pursuit of soul.
FAQ
The LOBBY Letter is a weekly editorial about creative hospitality, written by Kevin Le Goff.
It mixes ideas, strategies, stories from the field, and reflections on how to build places with soul.
Short. Clear. Honest.
Letter+ is the extended, paid version of the Letter.
It gives you access to deeper content: weekly long-form analysis, frameworks, the full archive, the DESTINATIONS map, Journal Sessions, and behind-the-scenes from LOBBY Studio and Living Laboratory.
It’s built for people who want more than inspiration.
It’s for people who are building.
The free Letter shares one strong idea each week.
Letter+ takes you into the engine room:
deep dives (3–6x longer than the free letter)
strategic frameworks
playbooks you can use immediately
Perks & Advantages
Exclusive LOBBY Talks Episodes
access to every past edition
Access to our events
curated destinations and hospitality inspiration
If the free Letter is the spark, Letter+ is the fire.
For hoteliers, future hoteliers, designers, architects, brand builders, operators, restaurateurs, F&B founders, hospitality students, house renovators, creative entrepreneurs, and anyone building places with identity.
Beginner or experienced, it works for both.
If you’re curious and want to think deeper about hospitality, you belong here.
Yes.
The Letter isn’t just about hotels.
It’s about creativity, brand building, design, experience, and entrepreneurship.
People in design, real estate, architecture, F&B, retail, and even tech read it every week.
Yes.
We simplified everything.
No community management.
No membership structure.
No friction.
Just one clean editorial product:
LOBBY Letter (free) + LOBBY Letter+ (paid).
More value, less complexity.
Yes.
The full archive is included.
Every deep dive, every framework, every learning from years of building brands, hotels, and spaces.
It becomes a personal library of hospitality insight.
Once a week.
Same rhythm as the free Letter, just deeper, longer, and richer.
Plus occasional bonus Sessions, frameworks, and drops.
If you’re building a hotel, a house, a restaurant, a café, a brand, or a place of any kind. Letter+ will save you time, money, mistakes, and confusion.
Most readers say a single deep dive or framework already pays for the subscription.
English.
To make the LOBBY vision global and accessible.
(But with that unmistakable Kevin vibe.)
Just your email.
Join the free Letter or subscribe to Letter+ and you’ll receive your first edition on the next publishing day.