OUR STUDIO
VISION – BRANDING – SPACE DESIGN – STRATEGY – CONTENT
English pub classics
LOBBY INCLUDES AN ART DIRECTION, CONCEPT, AND GRAPHIC DESIGN STUDIO BASED IN PARIS
WE CREATED A HOUSE TO CREATE NEW ADDRESSES OR RENEW THE ONES WE ALWAYS DREAMED OF.
VISION & CONCEPT
Where everything begins.
We craft the DNA of a place — its story, purpose, and emotional code.
From intuition to intention, we give direction before design.
BRAND IDENTITY
Where identity takes form.
We translate soul into symbols — name, logo, tone, and visual rhythm.
It’s not about decoration. It’s about recognition.
SPACE DESIGN
Where ideas become tangible.
We design interiors, curate objects, and select materials that speak the same language as the brand.
Everything you touch tells the story we wrote.
STRATEGY & CONTENT
Where it all comes to life.
We launch, activate, and amplify.
From events to experiences, we make sure the world doesn’t just see your brand BUT feels it.
WE ARE NOT AN AGENCY.
WE ARE OWNERS ELEVATING OWNERS. ENTREPRENEURS & CREATIVES.
WE IMAGINE THROUGH OUR METHOD
WE CREATED THE LOBBY COMPASS TO CRAFT YOUR OWN STORY THROUGH 3 STEPS
Reveal – Compose – Activate
WITH IN-HOUSE RESSOURCES
ALL THE RESSOURCES YOU NEED TO TURN YOUR PROJECT INTO LIFE ARE AVAILABLE AT LOBBY, WITH THE BEST TALENTS
DISCOVER OUR WORK METHOD
REVEAL
Immerse yourself in the location: observe, listen deeply
Understand the founders’ intentions, intuitions, and boundaries
Map out the emotional signals and the hidden energy
Identify the right inspirations: design, music, art, living culture
COMPOSE
Translate the soul into a visual language
Create the naming, brand platform, visual identity
Build the artistic direction of the place, its content, and atmosphere
Mange interior design / FF&E and OS&E
Define the key emotional moments of the guest experience
ACTIVATE
Launch the place softly or powerfully, through human experiences
Create founding rituals and moments of connection
Produce narrative content: photography, editorial pieces, playlists, journals
Ensure post-launch creative follow-up and continuous activation
